Wednesday, 28 November 2012

CF: Plan for print work

  • For my print work, I am planning to design and produce an A4 advert featuring artwork relating to the music artist (FIDLAR), the advert will be representative not just of the music artist, but their most recent album in particular (called 'Don't Try). I will use Photoshop CS3 due to its diverse range of tools which will allow me to make vast edits to the initial image, and will generally allow me to incorporate other forms of media such as fonts and other images.
  • The advert itself will be designed, with the thought in mind that whereas other adverts for the band may do,  the advert I am producing will not feature in a music magazine, but possibly in a weekend newspaper. This is because, the age of the core audience of all genres of rock music in the last decade, has expanded, many people in their late 30's are now attending rock concerts, where as in the past, this was only the situation in certain sub-genres of rock music like prog rock. The weekend newspapers I am referring to, are largely read by people who also fit into this expanded age range. While music magazines clearly 'get their message through' in terms of advertising to younger people, broadsheet newspapers advertise and promote media texts to these people who are into their 30's or possibly older, and as the age range of the target audience of the music expands, it is only logical for the publicity campaigns of the music artists to expand also. Broadsheet newspapers often feature A4 advertisements for popular culture (including movies and music artists), and for this reason, the advert I shall produce will be in A4 form.
  • Here is an example of a popular band whose advert has featured in a broadsheet newspaper.

  • The actual content of the magazine will relate to the meta-narrative of the band, the idea of the 'fly-on-the-wall' ethos which we observed in many of Fidlar's other music videos, where everything seems improvised and low-budget, will be incorporated into the actual print advert.




  • Relating to the meta-narrative of the band, we noticed that in many of Fidlar's music videos, the lead singers sister features in many of the shots as a recurring character, not only is this enigmatic, but it also helps to establish a form of iconography for the fans to recognise within the music video productions. My initial plan for the advert is seen above, and features this character, as well as the name of the album. Other conventional characteristics of music adverts that will feature in the final advert, include name of the artist, quotes of reviews from critics/magazines, ratings and possibly a release date.

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