Here shows the original image. We chose to write the text on
the wall itself to look as real as possible; fearing that pasting on some
hand-drawn text would look obviously artificial. To experiment we took a series
of photos using the hand-written backdrop. Portrait and landscape photos for
the possibility of using the image for the album cover, and some variation of
focus on the writing and the girl character.
We also varied it by placed each member of the band in front of the
backdrop, and the front and back of the girl for any future digipack or advert
use.
I processed the image by following video and written
tutorials. Firstly, to place horizontal lines to emulate a TV screen, I created
pattern fill of simply only one pixel. I tried different shades of grey to allow
the perfect amount of colour through of the lower level. I also added noise to
create further distortion, to recreate a damaged VHS player.
I created another distortion by using the 'shear' function, as
if the image is warped from faulty hardware of the VHS tape and tracking lines.
The VHS theme is popular in the 90s revival image, and the group researched
VHS-damaged photos as shown in planning post.
On top of that, I added a grey rectangle shape with huge amounts of
noise. After realising they were too dominant in the picture I tweaked the
opacity and levels of noise. 32 pixels of noise proved perfect and 62% opacity
left the bars of distorted colour more transparent and were seamlessly integrated
into the advert.
Next, a desirable effect I found in the tutorial, was to warp
the colours. I created three copy layers of the original image, below the
original picture. Using the levels function, the colours were crunched and so
each one was pure red, green and blue. Next, I set the layer style of the three
colours to ‘exclusion’, and the original above set to 'luminosity' to become
vaguely transparent. After slightly moving the coloured layers to the left and
right, therefore a slightly 3D blurring effect was consciously created.
Next, quotations were added. I applied ‘Trajan Pro’ font as
this serif font was conventional and of clarity, offering a contrast to the
random hand-drawn nature of the other text featured. This provided a
professional aesthetic of a published magazine.
I copied a yellow star image from the internet and placed
them over 3 separate quotes simply to adhere to the rule of thirds and prove
aesthetically pleasing.
To finalise, I changed the stars’ colour from yellow to
white after realising that this lighter colour fit the colour scheme better.
Yellow stars is a conventional colour seen in NME before, but it fit in with
the play button and became the chosen colour. I also placed a conventional fast
forward VHS symbol on the bottom right. It was white to be striking and raise
the image so it was on the surface of the overall image, giving the impression
the artwork was a still from a TV screen. It more importantly gives the audience the
urge to physically press play on the video. The significance of the fast
forward symbol is the notion that a lot of footage in our music video
production has experienced time compression.
I reformatted the sizing of the picture to A4 dimensions, so that when printed, it would simulate a full-page advert. The advert, as said, is intended for NME magazine (300mm x 240mm). To obtain A4 status, the horizontal dimensions had to increase. To avoid stretching the image and making it look warped, I used the clone tool to extend the concrete backing wall.
Finally, I placed ‘new single ‘got no money’ included’ to
mention the music video track as the relevant single on the album obvious. I used no capital letters and a pixelated font to simulate a disregard for refined presentation. Furthermore, the band website is added at the base of the image, acknowledging fandom
and the super-fans that have a thirst for more from the band. This has been placed on the other pieces of printwork to create coherence and promotes the website.
Finished advert:
Finished advert:
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