GROUP: Concept development

• After discussing the following of the artist of whom perform the track we are producing a music video for (FIDLAR), we came to the conclusion that their following is that of a cult audience, where even though the numbers of their fans are small, the supporters they do have are loyal and dedicated. To reward them, as many artists do, we willl use replace an advert in the background of our footage, with one of the print adverts we have created using photoshop.We will use Adobe after-effects to key the advert in, and it will act as almost a form of semiotics for the audience, who would be very keen to seek for these forms of symbolism in our video.

• Secondly, we have made the decision to change the narrative of the sketch that appears at the end of our music video after the track. Originally, we planned for a elderly man to remove a VHS tape which was supposedly the music video, from a VCR player, and in an enigmatic way, convey to the audience that this elderly man used to be one of the band members that appears in the music video, and he is reminiscing of his past. Instead, we are going to convey the three band members watching the music video VSH, who in the time after when the music video was set and when they are watching it (a matter of a few years), have left the care-free lifestyle that is conveyed in the music video, and instead appear more corporate.