GROUP: Concept development

• As a group, we have decided to attemtp to find the media of colour correction, between making the video look to dull, and it looking too artificial. As part of the band's meta-narrative, which is linked strongly to Los Angeles, which is iconic for it's sunny weather, we intended on colour correcting and editing the contrast and brightness of our footage to almost create the illusion of our production taking place in the same areas, but as part of the 'fly-on-the-wall' ethos that we are trying to convey through our music video, we want to avoid making our footage appear too artificial.
• We have also found ourself filling small areas on the time line where no footage is present, as we did foresee this problem, we filmed alot short shots (many consisting of only approximately a second) to fill these spaces, many of the shots reinforce the band image, as they consist of things naturally associated with the band's persona like skating.
• We have also now inserted the footage of the sketch which features at the end of the music video, which is used to use up time to reach our target duration of approximately two and a half minutes. The sketch now consists of one of the band members who feature in the music video, to be removing a VHS tape from a VCR player, thus implying that he was watching the music video, and possibly reminising of his past, this is enigmatic as some of the audience may infer that he has 'moved on' in his life and left the 'care-free' lifestyle behind, this is a form of narrative fuzz, which we found was conventional of Fidlar's music videos.