Positive aspects:
- The idea of a sketch at before the track begins displaying the protagonist of the music video to have no balance in his bank account, and his 'chilled-out' reaction to this, displays the 'cool' reaction to this event, which conveys the chilled out surfer persona that the band are known to have.
- Many of our peers, praised the way that we intend to convey a retrospective pastiche revivial through our production, whicn also relates to American culture, and the globalisation of this culture into others, such as ours.
Aspects to develop:
- Firstly, someone mentioned that a convention of original VHS tapes and the content that those tapes feature, rarely contain a fast cutting rate, so to create the illusion that our music video was shot on VHS, we will avoid having a fast cutting rate, and instead, will include a number of long-duration shots for the entirety of our music video.
- Many people pointed out that it was clear that we are trying to create the illusion that our music video takes place in Los Angeles as such a location is clearly associated with the music artist whom we are creating a music video for (FIDLAR) as conveyed in many of their music videos. This illusion will be hard to achieve, as some of the locations that we have chosen to shoot at such as Brighton, do have aspects of the surf culture we want to convey, but they are also iconically British, and clearly contradict the illusion of the music video being shot in Los Angles or the USA. This is something that is hard to tackle, but what we can do, is attempt to minimise the shots which involve iconic aspects of British culture, and attempt to reinforce the idea of Americanism in our production, by incorporating easily recognisable American features such as the iconic American diner. Other peers said that our music video could simply be paying homage to the recent rapid Americanisation of British culture (postmodernism).
- A number of peers mentioned that videos which utilise the idea of conveying their production as a VHS format, often do not use this concept when it comes to the performance scenes of the music video, as we want to properly convey the band in a postive and professional way, which helps to construct a postive brand image for the band.
- As we may be using the bedroom of one of our group members for the performance scenes, where we will create the illusion that the bedroom is actually a music venue, we need to be careful here, as a lack of care, could result in a lack of continutity, and if the room still looks like a bedroom, it may look unprofessional. We also need to be careful of items like mirrors, which will require us to be careful around, as a lack of care, could result in the audience being able to see the crew, camera and equipment in the mirror, their could also be other similar items which may require us to be apprehensive. Their are also a number of health and safety hazards which we need to require, which will be displayed on our call sheet and risk assessment.
New ideas:
- It was suggested that their could also be a sketch at the end of the music video, where the audience discover that the VHS effect was simply due to how a man is simply watching this music video on a VHS tape, this will be very enigmatic, as some of the audience may infer that the man shown to be watching the video, was originally one of the characters that are shown within the music video, and his is simply reminisicing about his former years.
- This idea will also help us to use up time within our 3 minute duration, as the track does not last 3 minutes, so we are relying on the use of sketches before and after the actual track visuals, to allow us to fill out time until our production lasts at least 3 minutes.
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