1.) Who owns record labels?
Corporate record labels such as Columbia Records and RCA Records are owned by larger, conglomerate media companies such as Sony BMG.
Independent record labels such as Domino, Rough Trade and XL Records are self-owned and tend to operate from a central office based in a city such as London.
2.) What is involved in a record deal?
A contract is where an artist writes a number of albums for a label to promote, produce and sell. Labels often own the copyright the songs and artists' names as a brand so they are able to use the artist's material to generate a profit, some of which is then passed onto the artist. Deals last for either a certain number of albums or years. Sometimes a label might have a demand for a regular release rate e.g.: 1 album per year. However, most offer artistic freedom allowing artist time to tour albums, write new material and record it.
3.) How are musicians promoted?
Internet: Facebook, Twitter, Youtube, iTunes, Spotify etc
Conventional advertising: Billboards, radio
Several different departments operate under a label to promote artists:
New Media: Deal with new technology such as the internet to ensure that the artist has a presence on the internet.
Publicity: Gets the word out - arranges articles, radio/T.V. coverage
Promotion: Main goal is to get artist played on the radio. Decides how best to promote band with other departments.
Marketing: Creates marketing plan - sales, publicity, promotion.
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