Group: Survey monkey results (demographic)

Audience research feedback analysis; Survey monkey

Our online research was conducted using a website called survey monkey, we setup a questionnaire asking about demographic topics such as age, preference of genre, awareness of the artist who we are producing a track for, performance in music videos, narrative, location, VFX, intertextuality, and relationship between lyrics/music and visuals. We then sent this out using social media (face book and twitter) and received a sample group of 14 responses, which may not be as many as we wanted, but is enough for us to draw conclusions, and expose any anomalies within these results. We feel that the following results were very helpful, and although we will listen to and abide by the results on most aspects, but on certain aspects, we may improvise for the benefit of our production, which will hopefully enhance our final product.

The first question asked the person filling out the questionnaire about their age, and asked them to tick which of the age ranges was theirs, 13 of the 14 responses (92.9%) said that their age was between 13-17, which is the age we believe to be the main consumer of our music video which we are producing, this means that the rest of the results have a higher validity than what they would have had if the questionnaire was only filled out by people of other age ranges. The only other age range selected was the ‘over 40’ option.

The second question asked users their preference of genres of music from 1-5, with 1 being their favourite, and 5 being their least favourite. Rock music was clearly the most favoured, receiving the rating of 1.79, with indie coming second with 2.71. This was a pleasing result, as the track that we have chosen to produce a music video for, is associated with both of these genres. The other results would suggest that other genres are definitely not as favoured as rock and indie, and are as follows:
Pop    3.14
R&B  3.86
Other 3.50

The third question simply asked if they have heard of the band (Fidlar) whose track (Got no money), we will be making a music video for. 21.4% of the recipients of the questionnaire had heard of the band, while 78.6% had not. This shows that the artist are still quite un-established, meaning that we would have more leeway with how creative we could be with our ideas for our production.

The fourth question was an open ended question, asking recipients whether they thought it was suitable for a music video to feature the performers in the music video, to be skating while performing. Five of the answers approved, two said they shouldn’t, one answer was random and an anomalie, and the rest said that it depends on the music video itself; one answer said “It depends on the genre of music; indie seems to fit it most” and someone else said that “it depends on the song/genre. Lyrics could also make a difference”. From these answers, we can conclude that it probably is suitable to include the performers in the music video to be performing while skating, but other answers suggest that we should possibly look into this topic further.

The fifth question asked recipients how important it is, for a music video to feature certain aspects of a production, these included performance scenes, narrative, appropriate locations, indoor scenes and use of special effects. The recipients had to say whether each of these were not important, of reasonable importance, important or essential. Based on the most common answer for each aspect, here are the results:
-Performance scene(s) were voted to be of reasonable importance/important, this was because these two options received the same amount of votes.
-Narrative is of reasonable importance (46.2% voted for this option).
-Appropriate locations are essential (54.5% voted for this option).
-Indoor scenes are not important (53.8% voted for this option).
-Use of special effects are of reasonable importance (50.0% voted for this option).

For question six, we asked recipients on a scale of 1-5, how much they would like to see intertextuality in our music video (references to popular culture), with 1 being the most important and 5 being the least important. 42.9% (6 responses) said 2, and 14.3% (2 responses) said 1, from this we conclude that it would be favoured by the audience for us to incorporate interstitial references into our music video production.

For question seven, we asked how important it is for a music video to convey a relationship between the lyrics/music and the visuals, with 1 being essential, and 5 being unnecessary. Much like question six, 42.9% said 2,14.3% said 1, 28.6% said 3, and 1 respondent of the 14 (7.1%) said 4, and 1 said 5. From this, it is clear that their should be at least a mild relationship between music/lyrics and the visuals, this may relate to question six, as the results of questions 6 and 7, have given us (as a group) the idea to incorporate an interstitial reference which relates to both the music and visuals.

Question eight asked recipients about the suitability of certain locations for a music video of the indie punk genre, the results show the following conclusions:
-The beach was voted to be an ‘average’ location for our production.
-The pier/boardwalk also was voted to be an ‘average’ location.
-A car park rooftop received the highest rating of the locations we suggested, it was deemed ‘good’ by the results.
-A field was voted to be a ‘bad’ location.
-Finally, an indoor venue was voted to be ‘Average/Good’.